York University

Graduate Student, Marketing

Research Assistant and PhD Candidate

Schulich School of Business

About

My work concerns how markets are constituted in general, and specifically within the contexts of food culture, sustainable business strategy, and new media.

Currently, I am working on studies of amateur gourmet chefs, barbecue cooks, sustainable food production, and anti-globalization activism. I am currently using interview, ethnographic, content analytic, and visual studies methods. 

I am a PhD Candidate in Marketing, focusing on Consumer Culture Theory (CCT). My outside area of study is Communications and Cultural Studies.

Prior to coming to York, I spent 4 years working in the Books Acquisitions Editorial Department at Duke University Press. There, I assisted with the lists in anthropology, cultural studies, science and technology studies (STS), social theory, media studies, contemporary art, American studies, and gender and sexuality.

Previous academic experience:
I did 2 years of PhD coursework in Marketing at the University of Missouri, and earned a B.S. in Psychology (with Distinction) at the University of North Carolina at Chapel Hill. At UNC, I also earned minors in Asian Studies, Women's Studies, and Cultural Studies.

I have served as a PI on survey, experimental, interview, content analysis, and ethnographic studies. I have served as an assistant on survey, observation, video-coding, and experimental studies. As an undergraduate, I worked on projects on infidelity, educational psychology, and Asian American life in NC as well as behavioral economics, compulsive shopping, and materialism. As a graduate student at Missouri, I worked on fashion involvement, corporate dress codes, and food culture.

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